Old-time brokerage is back

John Stone

Old-time brokerage is back! If you have been in the business for more than 10 years, you may already know what I am talking about. If not, you are very likely about to learn what “knowing the customer” really means.

Knowing “the customer” versus “your client?”

First be sure we know what the words mean. The Encarta dictionary defines a customer as “a person or company that buys goods or services.” Meanwhile, a client is defined as “a person or organization taking advice from an attorney, accountant, or other professional person.”

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